Say hello to Diverse Roots, a brand new subscription box for all those plant lovers out there. We specialize in exotic and unique plants from specific areas of the world to share with our loyal customers. Our concept was to bring the fun experience of traveling straight to your door without having to leave the house! The outside of the subscription boxes gives a sneak peek to which continent the plant is coming from, like a map, with lots of map-like icons and details. Our logo design and assets were inspired by passport stamps, following the idea of travel. The color palette is a set of five warm colors inspired by plants, flowers, maps and the sky. Unique plants can be hard to find and are expensive, so we give our customers the opportunity to raise their own exotic plants right in their home at a lower cost.
BRAND GUIDE FLATS
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